north end dental

This project involved the creation of a custom brand identity for North End Dental, with a clear objective from the owners to move away from the stereotypical look often associated with dental branding. The brief called for something truly modern, distinctive, and design-focused that would position the clinic with a more premium and contemporary presence.

The creative direction was inspired by geometric linework and the subtle integration of a tooth form to maintain relevance to the dental industry without relying on obvious or overused visual cues. A moody dark blue colour palette was selected to create a sophisticated and refined feel, while a unique custom type treatment added personality and distinction to the overall identity. The result was a bold and modern brand system that successfully differentiated the clinic from traditional competitors while maintaining a clean and professional aesthetic.

back | NEXT