design process
To ensure the best possible outcome, I follow a clear four-step process that keeps every project organised, collaborative, and aligned with your goals from start to finish.
Each stage has a specific purpose—from understanding your business and conducting research, through to concept development, refinement, and final delivery. This structured approach ensures the final result not only meets the project brief but also connects with your target audience and supports your business objectives.
Collaboration is central to my process, and your feedback is welcomed throughout each stage to ensure the work evolves in line with your vision and expectations.
To maintain transparency and clear communication, I’m available throughout the project via Zoom, phone, or in person as required, ensuring you remain informed and confident from concept through to final sign-off.
We’ll kick things off with a Zoom or phone call to understand your business, goals, target audience, and project requirements. From there, I’ll define the scope, deliverables, and timeline to ensure a clear path forward.
Following the consultation, you’ll receive a detailed project estimate. Once approved, a 20% deposit secures your booking and work can begin.
Following the discovery phase, I conduct in-depth research into your industry, competitors, and target audience to uncover key trends, opportunities, and market insights.
This strategic foundation ensures every concept is tailored to your brand, positioned effectively within your market, and designed to feel both relevant and contemporary..
I’ll present a selection of strategic design concepts, each accompanied by a clear rationale explaining the thinking behind the direction.
Together, we’ll review the options and select the strongest concept. From there, I refine and evolve the chosen direction based on your feedback, ensuring the final outcome is polished, purposeful, and aligned with your vision.
Once approved, all artwork is prepared in the required formats for print and digital use. Every brand identity project includes a complimentary style guide covering logo usage, colours, typography, and key brand elements.
The remaining balance is due prior to handover. Once payment is received, all final files and assets are delivered, completing the project.
pricing
Every design project is unique, which is why I provide a tailored quote based on your specific requirements during our initial consultation. This ensures all deliverables are clearly defined from the outset, with no surprises along the way.
I offer fair and competitive pricing, and no project is too big or too small. You’ll receive the same level of service and expertise as a full-service agency, with the benefit of a more personalised approach and a more accessible price point—always with no hidden fees.
My goal is to deliver an industry-relevant, on-brand outcome every time. This is achieved through thorough research and strategic thinking, ensuring each design is aligned with your market, audience, and business objectives.
Have a project in mind? I offer a free, no-obligation consultation to discuss your goals, ideas, and requirements, and explore how we can bring your vision to life.