FT Logistics Australia
This project involved the creation of a bold and dynamic brand identity for FT Logistics Australia, designed to reflect the speed, precision, and high-performance nature of the logistics industry. The objective was to develop a modern visual identity that felt energetic, impactful, and instantly recognisable within a highly competitive market.
The creative direction drew inspiration from the aerodynamic outline of a fighter jet combined with the iconic curves and movement associated with Formula 1 branding. These influences informed the flowing shapes and streamlined structure of the logo design, helping to convey momentum and efficiency. A vibrant orange-red colour palette was introduced to create strong visual impact and reinforce the fast-paced nature of the business, while an italicised type treatment further enhanced the sense of movement and forward motion.
Following the brand development, a fully customised website was designed and built to bring the new identity to life online. The website was developed with a clean, modern interface, intuitive navigation, and a strong focus on showcasing the company's logistics capabilities and services. Together, the branding and website create a cohesive digital presence that reinforces FT Logistics Australia's dynamic positioning and professional reputation.
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