This project involved the creation of a brand identity and pouch packaging design for a sustainable laundry powder range. The objective was to develop a visual identity that clearly communicated the brand's environmentally conscious values while standing out within a competitive retail environment.

To reinforce the sustainability focus, a modern yet calming colour palette was selected, creating a sense of cleanliness, simplicity, and trust. The packaging was designed around crisp white pouches, allowing the carefully chosen colours to provide a distinctive visual accent and strong shelf presence.

A system of custom sub-icons was also developed to differentiate each fragrance within the range. These icons provide an intuitive visual cue for customers while adding personality and consistency across the product family.

The final outcome is a clean, contemporary packaging solution that balances functionality with strong brand recognition. By combining minimalist design, thoughtful colour application, and clear product differentiation, the packaging effectively communicates the brand's sustainable positioning while creating an engaging customer experience.