anchor australia
This project involved the development of a custom brand identity for a Melbourne-based accounting and advisory firm, with the objective of creating a visual presence that reflected professionalism, structure, and a contemporary corporate aesthetic. The outcome needed to feel refined and credible while also establishing a distinctive identity within the professional services sector.
Drawing inspiration from the geometric forms found in modern architecture, the logo concept utilised sharp, structured lines to subtly construct the letter “A” within the mark. A detached circular element was introduced to soften the composition and create visual contrast, adding a sophisticated point of interest that balanced the otherwise structured design language.
To ensure versatility across both digital and print applications, two colourways were developed, allowing the identity to perform effectively on both light and dark backgrounds while maintaining consistency across all brand touchpoints.
In addition to the brand identity, a custom company website was also designed and developed to extend the firm’s digital presence and create a cohesive online experience aligned with the new branding.
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